A variety of logos designed for clients, non-profit organisations and other personal projects.

Salt & Sole is a footwear brand evolved from a love of the coast, countryside and the great outdoors. The core products will be ankle boots and shoes sold online with a small volume of wholesale orders. Its aim is to achieve durability, practicality, style, comfort and craftsmanship to set itself apart from its competitors.

The brand also aims to be an extension of a lifestyle and hopes to use the website as a means of posting other content such as photography, recipes and travel/adventures. Although the brand covers a broad spectrum of outdoor life its main focus is surfing, specifically cold water/British coast.

I was set the task to create a logo for this new company. The mark had to be bold to reflect the challenges of the outdoors/sea and also simple enough so it can be applied to a range of mediums.

I wanted to create a sense of movement and depth within the logo. In its circular form, the wave is able to tower over the mountain range to create this effect. With its thick strokes, the mark itself is powerful enough to be used as a stand alone device.

The Westward product catalogue is released twice a year to its customer base across the UK. The previous five issues of the catalogue have been in an a5 format, but due to the large scale of information and technical details, the company wanted to increase the format to a4. I was a part of a team of two to re-design the catalogue from January for an aim to print in June.

The overall aesthetics changed completely from the previous catalogue to allow for greater legibility and a more logical layout. The banners along the edges move down the catalogue for each section, to make it easier for the customer to flick to a certain point. With the newly expanded catalogue was the introduction of a product index, more feature pages and an icon set.
 

Ben's Beans is a start-up coffee roasting company, which aims to ethically source the highest quality coffee and then give back to those same coffee communities through partner charities.

A rustic approach was taken to give the design a family feel. By using hand-written typography and imagery of growing plants there is a personal connection to the consumer from the company and also the charities. 

Oceen offers an online relaxation experience through the use of music, sounds and video. 

Along with a new logo, I designed the digital visuals which takes the user through a seamless process to select what type of relaxation service they require. Through the use of large, calming imagery as a backdrop, the light typography adds to the calm idealisation this company strives for.

Once a month Westward release sale flyers to its customer base. Along with the Senior Designer I am set the task to produce these flyers.

Due to the nature of the content, the design itself uses bold colours, large text and attention grabbing graphics to entice the customer into purchasing a product. 

To design promotional material for a movie festival showing all 21 of Martin Scorsese's pictures to celebrate his 70th birthday. The target audience for the festival would mainly be passionate movie goers, aged 18 plus. I asked myself two questions when approaching this task, the first being how can I make this campaign different to other movie promotions, and the second being how can I make one movie look different to the next.

The movies of Martin Scorsese have a lot of depth to them in terms of character emotions, and events that we as people may encounter on a day to day basis, or at some point in our lives. On IMDb, I searched through every keyword to each of Martin Scorsese's movies and selected certain keywords that I could design a pictogram for. When visualised, these pictograms became the visual identity for the festival.

Pictograms, Posters, Adshels, tickets, and a publication were produced.

"Never Fall in Love with an Idea" - Chip Kidd. Hand-drawn Typographic Poster

Primrose Bakery makes and sells beautiful cakes to its varied target audience. Through the use of playful patterns and inviting language I created a fun identity that makes you want to go back for more. The logo itself plays on that common urge for something sweet, to always want to take that one bite when you know you shouldn't.