Branding and packaging to represent a region
Otago Honey Products produce honey from the pristine Otago Region of South Island New Zealand. With a strong presence in the market already established, the re-Brand required an evolution that ensured current customers still felt familiar, whilst attracting a new audience.
Client
Otago Honey Products
Sector
Food and Drink
Disciplines
Branding
Packaging
Website Design
Print Management
The Otago region of South Island New Zealand is at the heart of the brand, which is represented in the logo, with the honey droplet ‘dripping’ out of the O.
The heart of the brand
The packaging infuses elements from the previous labels to respect the brands current consumers, whilst modernising it with the new logo, illustrations and colour palette to welcome new customers.
