Learn how to optimise your website

Do you have an existing website that you are not happy with? Perhaps it is not performing well, not attracting your audience, or the aesthetic has become dated? If so, this one’s for you.

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This training gives you the knowledge and tools to improve on your existing website through better understanding and implementation of consistent brand identity, user experience, SEO and the Google platform. 

  • This is designed for business owners or those in charge of the website/digital platform for your business.

  • This can be delivered either in-person, virtually, or a combination of both, over the duration of 6-8 weeks 

  • There are potential funding options available when purchasing this training. Please enquire further for more information.

What is covered

Module 1: Website Strategy & Planning

  • Facilitate a kick-off workshop where business owners review their current website and identify key pain points and opportunities.

  • Guide business owners in defining their target audience and developing clear buyer personas.

  • Teach business owners to clarify website goals and desired outcomes.

  • Teach business owners how to select an appropriate website design direction that supports defined goals and outcomes.

Module 2: Content, Messaging & User Experience

  • Introduce key user experience (UX) principles and teach business owners identify improvements to website navigation and structure. 

  • Train business owners to review and refine website messaging to clearly communicate their value proposition.

  • Train business owners to select effective imagery that supports their messaging and brand.

Module 3: Website Management & Tools

  • Provide hands-on training in managing the website backend, enabling business owners to confidently update their site.

  • Teach business owners how to interpret Google Analytics key performance data.

Module 4: SEO Foundations & Growth

  • Teach foundational SEO principles and applicability to their business website.

  • Teach practical keyword research techniques and where to apply keywords across a website.

  • Teach practical strategies to help business owners improve their website’s ongoing SEO performance.

What you will learn

Identify and improve

Identify the main issues of your existing website. With a focus on the two core aspects of websites: user experience and the design (user interface).

Your demographic

Understand and identify your demographic, and target them. 

The back-end

Manage and make changes to
content on your site in the back-end

Get discovered

Implement basic SEO practices across your website.

Ask Us About Potential Funding for Your Training

Ask Us About Potential Funding for Your Training

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