Learn how to optimise your website
Do you have an existing website that you are not happy with? Perhaps it is not performing well, not attracting your audience, or the aesthetic has become dated? If so, this one’s for you.
This training gives you the knowledge and tools to improve on your existing website through better understanding and implementation of consistent brand identity, user experience, SEO and the Google platform.
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This is designed for business owners or those in charge of the website/digital platform for your business.
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This can be delivered either in-person, virtually, or a combination of both, over the duration of 6-8 weeks
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There are potential funding options available when purchasing this training. Please enquire further for more information.
What is covered
A kick-off meeting to review current website and identify key pain points
Establish key target audience / buyer personas
Define website goals and desired outcomes in line with Business Plan
Identify the desired design in line with the website goals and outcomes
Review your messaging
Review images and how to select the best images to communicate your message
Covering the user experience of your website and any structural changes might be needed to improve how users navigate and use your website
Full training on how to use your website in the back-end
How to set up a google business listing (if required)
Connecting your website to Google Search Console
Connecting your website to google analytics
Understanding SEO principles
How to research keywords and where to use these
Ways to improve your SEO
What you will learn
Identify and improve
Identify the main issues of your existing website. With a focus on the two core aspects of websites: user experience and the design (user interface).
Your demographic
Understand and identify your demographic, and target them.
The back-end
Manage and make changes to
content on your site in the back-end
Get discovered
Implement basic SEO practices across your website.
