Digital campaigns for a global fitness brand
Les Mills International are a global fitness brand situated in 22,000 gyms in over 100 countries – alongside their digital subscription service LES MILLS+ and Equipment offering.
Working alongside cross-functional teams within Les Mills, and using the already established Les Mills brand identity, I have worked on a variety of digital campaigns (predominantly with the Equipment sector of the business) that are designed to boost sales and increase awareness of the Equipment offering.
Les Mills sell specialist high performance fitness equipment, designed to give you quality workouts each & every time. Throughout the year the team target customers new and old with campaigns with the end goal to reach sales targets.
Client
Les Mills International
Sector
Fitness and Wellbeing
Disciplines
Email Marketing
The equipment marketing campaigns stretched across a variety of digital touchpoints, such as websites, LM+ platform, email, social media, and pop-ups. It was my task to concept a visual style that would be versatile across the board, and to encourage a click/purchase at each step. Below is one example of a campaign highlighting a 10% offer on Equipment bundles.
Campaigns that engage
At the core of all campaigns are the emails. These emails are a critical communication point between Les Mills and customers, and act as a crucial driver of traffic to the website. Below are a selection of email designs that had full campaigns attached to them
