Branding and packaging to represent a region

Otago Honey Products produce honey from the pristine Otago Region of South Island New Zealand. With a strong presence in the market already established, the re-Brand required an evolution that ensured current customers still felt familiar, whilst attracting a new audience.

Client
Otago Honey Products

Sector
Food and Drink

Disciplines
Branding
Packaging
Website Design
Print Management

The Otago region of South Island New Zealand is at the heart of the brand, which is represented in the logo, with the honey droplet ‘dripping’ out of the O.

The heart of the brand

Logo for Otago Honey, featuring a white stylized honey drop with a circular top on a brown background, with the words 'Otago Honey' below.

The packaging infuses elements from the previous labels to respect the brands current consumers, whilst modernising it with the new logo, illustrations and colour palette to welcome new customers.

Evolving the label

Two packages of Otago Honey products, one bottle of liquid pasteurized flower honey and one box of raw comb honey, are displayed against a light gradient background.
Two jars of Otago Honey with brown lids and white labels featuring floral illustrations, one labeled 'Bush Flower Honey' and the other 'Vipers Bugloss Honey,' both indicating they are pure New Zealand honey.
Seven jars of Otago Honey honey varieties arranged in a row, including Kamahi, Bush Flower, Pasture Flower, Thyme, Manuka, White Clover, and Vipors Bugloss, each with different colored labels and brown lids.
Three jars of Otago Honey honey varieties, with labels for Manuka Honey, Bush Flower Honey, and Vipers Bugloss Honey, displayed against a white background.
Shelf of various honey jars and containers in a supermarket., including Otago Honey. There are honey flavors such as Bush Flower, White Clover, Kamahi, and Raw Comb.

branding

website design

digital marketing

print design

packaging

branding website design digital marketing print design packaging